Today’s guest post comes to you from Cashier Live who provide point of sale software for small businesses
Social Media Recruitment with More Than Just LinkedIn
There are various avenues through which to recruit employees online, obviously one of the largest being LinkedIn. However, while the long reach and general quality of LinkedIn should not be ignored, there are plenty of other social media outlets to consider. Many job recruiters have produced great results by effectively utilizing other social media, and it is of note that the hungry and eager job market is extremely willing to use alternative ways to seek out jobs. Here are some other social media outlets to consider:
Various Blogs in your Niche
Blogs are typically forgotten as a source of classified job recruiting but more recently, some of the larger blogs have begun to incorporate “job banks” into their website using various third-party software applications. GigaOM, Guy Kawasaki’s blog, and Jeremiah Owyang’s blog have all started to add a career hunting aspect to their websites. Employers now have the opportunity to use existing blogs such as these as recruiting possibilities, or duplicate these models in their own effort to secure employment.
Some recruiters may even use guerilla tactics such as commenting on reputable blogs relevant to the job position in order to market his or her position as an alternative.
Online Video Sites (YouTube)
With online video being so conducive to the younger generation, more and more prospective employees have begun to create “video resumes” and post them on video sharing websites such as YouTube. These resumes provide the employer with a unique perspective into the applicant before even having to interview them! With such a multi-dimensional resume, one can evaluate an applicant’s verbal and interpersonal skills, as well as any other attributes that translate more clearly on video than paper. For job hunters, YouTube provides a clear way to stand out from the pack, whereas if they can aptly demonstrate their abilities on video, they can leverage a significant advantage from the “video interview.” Not only does this help to expedite the hiring process, but it can also make it less costly.
Smartphone Job Apps
According to a recent survey by LinkUp, 20% of job hunters are using their smartphones to look for jobs. With such a significant portion of the employee market eating up cell phone minutes, it makes sense to take advantage of the app friendly community. Smartphone apps such as JobCompass, Careerbuilder, BusyBee, and Monster provide recruiters with a platform on which to advertise customized jobs to the users who are searching the app. In addition, the apps permit recruiters to utilize the RSS or notification features that the phone is capable of. Using these apps, recruiters can have more control and selection over who they choose to interview or hire.
One of the key features of Twitter is that it enables users to reach people that they do not know using a combination of keywords and common interests. Job recruiters can actually target Twitter users to advertise to based on the things that they do or say on their Twitter account. In this way, job recruiters are likely to have a wealth of prospective users to target. Twellow, a third-party Twitter tool searches user biographies and URL’s within the bio. By finding matching job hunters, recruiters can then send 140 character messages to the users. Then, through a series of responses to the posting, it can take on a snowball effect as more and more users who “follow” each other are exposed to the job posting. In this way, Twitter messages can become truly viral.
On the other end, Twitter is extremely useful to the job seeker. Numerous job search engines and classified services are available through the social networking giant and can perform comprehensive job searches. For instance, TwitterJobSearch.com allows you to search Twitter messages for job postings simply by using keywords. By utilizing the wealth of tools available on Twitter, recruiters and job seekers alike can greatly improve their chances of finding new opportunities.
At the end of the day, it is beneficial to recognize that there are more types of social media with which to recruit through. With just a little extra creativity, job recruiters can reach an enormous amount of prospects through several easily accessible avenues.
About Cashier Live
Cashier Live provides pos systems for small businesses, from antique to grocery POS software. Whether you’re looking to have an easier checkout, analyze checkout data, or find new hardware pieces, Cashier Live is a solution for all your POS software and hardware needs.
- Twitter 101 for Job Seekers (biojobblog.com)
- Are You Afraid to Use Social Media (Facebook, Twitter, LinkedIn, YouTube) in Your Job Search? Just Stop It! (carolhbates.com)
- Be social: Recruiting using social media (marketing.yell.com)