How to Start a Successful Business from Home 3/3 – How to Market Your Business
In this series, we’re taking a look at what you need to know about starting your own successful business from home. In the third and final installment, we’ll consider how you can market your business to bring in new customers and clients who are willing to part with their cash for what you’re offering.
This is absolutely essential because regardless of just how good your business is, if no one knows about it, it can’t become a success. Thankfully though, there are many tools available to you. Let’s take a look at the ones you might want to consider.
You probably already use networks such as Facebook and Twitter on a social level, and they provide endless opportunities for marketing your business. They’re free to use and give you instant access to millions of people who could be interested in what you do. Start by checking out your competitors and researching how they’re using social media to connect and engage with followers. You’ll need a robust social strategy if you want to get results, and this takes time, but the opportunity is there for the taking.
Search engine optimisation
Search engine optimisation is all about ranking your website in search engines such as Google when users are looking for products or services just like yours. So imagine that you sell summer dresses. Whenever someone types ‘summer dresses’ into Google and your site is first on the list, imagine the potential sales that you could make. It’s a complex field, and you may wish to use the services of a professional SEO company, though there are several things that you can do for yourself if you’re willing to put in the time and effort.
The joy of the internet is that it’s widely used and it puts your target market right at your fingertips. Depending on the nature of your business though, you might need to stick with more traditional means. Leaflet drops and newspaper advertising, for example, are still very effective for certain industries, and shouldn’t be ruled out altogether without some careful thought.
The main question you should be asking yourself is who your target customers are, and where they hang out. Do they use the internet a lot? What sort of sites are they browsing? How can you reach out to them on their terms? There are so many possibilities, but the right solutions will vary from business to business.
We hope that you’ve enjoyed this series and that it has given you plenty of inspiration for starting a successful business from home. Are you thinking about joining the world of the self-employed? Which of our tips have you found most useful? We’d love to hear your thoughts.
This article was brought to you by Ruth Hinds on behalf of WebSearch SEO. WebSearch is based in London and offers risk free, ‘pay on results’ SEO services including link building packages for online synergy and success.