Category Archives: Business Start Up

How to Start a Successful Business from Home 3/3 – How to Market Your Business

How to Start a Successful Business from Home 3/3 – How to Market Your Business 

In this series, we’re taking a look at what you need to know about starting your own successful business from home. In the third and final installment, we’ll consider how you can market your business to bring in new customers and clients who are willing to part with their cash for what you’re offering.

This is absolutely essential because regardless of just how good your business is, if no one knows about it, it can’t become a success. Thankfully though, there are many tools available to you. Let’s take a look at the ones you might want to consider. 

Social media 

You probably already use networks such as Facebook and Twitter on a social level, and they provide endless opportunities for marketing your business. They’re free to use and give you instant access to millions of people who could be interested in what you do. Start by checking out your competitors and researching how they’re using social media to connect and engage with followers. You’ll need a robust social strategy if you want to get results, and this takes time, but the opportunity is there for the taking.

Search engine optimisation

Search engine optimisation is all about ranking your website in search engines such as Google when users are looking for products or services just like yours. So imagine that you sell summer dresses. Whenever someone types ‘summer dresses’ into Google and your site is first on the list, imagine the potential sales that you could make. It’s a complex field, and you may wish to use the services of a professional SEO company, though there are several things that you can do for yourself if you’re willing to put in the time and effort.

Offline marketing

The joy of the internet is that it’s widely used and it puts your target market right at your fingertips. Depending on the nature of your business though, you might need to stick with more traditional means. Leaflet drops and newspaper advertising, for example, are still very effective for certain industries, and shouldn’t be ruled out altogether without some careful thought.

The main question you should be asking yourself is who your target customers are, and where they hang out. Do they use the internet a lot? What sort of sites are they browsing? How can you reach out to them on their terms? There are so many possibilities, but the right solutions will vary from business to business.

We hope that you’ve enjoyed this series and that it has given you plenty of inspiration for starting a successful business from home. Are you thinking about joining the world of the self-employed? Which of our tips have you found most useful? We’d love to hear your thoughts.

This article was brought to you by Ruth Hinds on behalf of WebSearch SEO. WebSearch is based in London and offers risk free, ‘pay on results’ SEO services including link building packages for online synergy and success.  

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How to Start a Successful Business from Home 2/3 – Working Out Your Options

How to Start a Successful Business from Home 2/3 – Working Out Your Options 

In this series, we’re taking a look at what you need to know about starting your own successful business from home. In the second installment, we’ll consider what your options are in terms of the work that you’ll do.

After all, getting this part right is absolutely key to your future success. A desire to be an entrepreneur is all well and good, but if you don’t know what exactly you want to do, you’ll never get anything off the ground. Here, we look at the options that are available to you.

A service-based business

The great thing about a service-based business is that it usually requires very little investment. Work such as content writing, web design, admin, and marketing can all usually be done with just a laptop and the resources already available to you. In recent years, there has been an increasing demand for freelancers who carry out these tasks on a flexible basis. Start out by taking a look at freelance websites and assessing the market and how you might fit into it.

A product-based business

Product-based businesses require more investment, but can be a great option if you have a great idea and a potential customer base. The possibilities here are almost endless, and could include things that have never even been done before. Make sure that you do your research and work out how you’d create your products, how you’d get them in front of interested parties, and whether there’s sufficient demand.

Working on a self-employed basis for someone else

Many businesses are taking on self-employed contractors to carry out work for them. The benefit for them is that they get flexible access to a talent pool without the need for taking on fully fledged members of staff, and without all the bureaucracy that often comes with that. For the contractors, the benefits are that there’s no need to invest in marketing, as the work is ready and waiting. There are options in practically every field, though a good example of this might be School Run Bookkeepers, a site that offers flexible opportunities for mothers with bookkeeping skills.

There should be plenty of food for thought here to help you to narrow down your ideas and make an informed decision about the sort of business that you’d like to run from home. In the early stages, you’ll probably have several possible routes in mind.

In the next installment of the series, we’ll look at tools you can use to market your home business.

This article was brought to you by Ruth Hinds on behalf of School Run Bookkeepers. SRB matches skilled bookkeeper mums with businesses that are looking for flexible and affordable solutions to help them to grow their companies and free up time for other tasks. 

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How to Start a Successful Business from Home 1/3 – Deciding if it’s really for you

How to Start a Successful Business from Home 1/3 – Deciding if it’s really for you

 In this series, we look at what you need to know about starting your own successful business from the comfort of your own home. In the first installment, we’ll consider the very important matter of whether it’s actually the right option for you.

Running a business can seem glamorous and exciting, but it’s also very hard work, and it requires a very specific mindset. Not everyone is cut out to be an entrepreneur. So without further ado, let’s look at what you should be considering.

Do you have the practical skills?

When you’re getting started, you probably won’t have the cash to outsource many of your tasks. You’ll be a one-man band, and that means that you have to be able to do pretty much everything on your own. Carefully consider whether you’ve got the skills to deliver high quality products or services to your target market. So, suppose you’re thinking about becoming a copywriter. Will you be able to churn out masses of strong content that gets results for your clients? You can of course learn new skills, and your previous work experience will stand you in good stead. Even trainee jobs could have taught you a lot, but always make sure you’re up to speed before rushing in feet first.

Do you have the personal traits?

After the initial honeymoon period has worn off, you’re in for one of the toughest challenges of your life. Not having a boss breathing down your neck, for example, might seem like a dream come true, but can you really force yourself to get out of bed at 6 am or work well into the small hours when you have deadlines looming? Business owners need tremendous amounts of motivation. In addition to this, you’ll need to be resilient and prepared to deal with your fair share of knock-backs.

Can you deal with the uncertainty of self-employment?

It takes time to build a business, and the reality of the situation is that you probably won’t be making much cash in the early days. When you have a mortgage and bills to pay, this can be problematic. It requires strict budgeting, and possibly a very understanding and supportive partner. It takes a certain type of person to be able to cope with these circumstances, and you need to think about whether you’re happy to live through uncertain times while pursuing your goals.

There’s no doubting that fact that entrepreneurship sounds appealing at first glance. The chance to do work that you love on your own terms is something that so many people dream of. Before taking the plunge though, think long and hard about these areas that we’ve outlined. They’ll help you to make a more informed decision.

In the next installment of the series, we’ll look at what opportunities are available to budding entrepreneurs.

This article was brought to you by Ruth Hinds on behalf of AllTheTopBananas. ATTB allows you to search for and browse through UK jobs in one place, from London engineer jobs to Liverpool receptionist jobs. You can also upload your CV to increase your chances of being headhunted. 

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Recessionary Boom for Small Business

Today we have a guest post from Carlo Pandian who is a freelance writer based in Toronto.  He blogs about small business, accountancy and technology covering everything from Mac accounting software to cloud apps.

Recessionary Boom for Small Business

Times are tough for businesses of any size but it seems that the small business is having the better time of it.  Not only are small firms negotiating the perils of recession in Canada, but it is a trend that is being repeated globally.  In addition, the number of small firms being established is growing to record levels.  While this is partly an effect of the recession, as more people simply turn to themselves for employment, it’s also a great deal to do with technology.  Recent developments have made setting up and running a small firm far easier than in the past and the ability to run your own company is no longer limited to those with large amounts of cash or previous business experience.  Whatever the size of firm you run, using the following tools can allow you to grow and succeed, despite the difficulties of the recession.

Ancient Technologies

The internet is already beginning to seem old hat and that makes it easy to overlook as a key business tool.  Back in the nineties it was the biggest technological advance for possibly a century.  Since those days of creaking, bleeping and occasionally blipping modems we’ve come a long way.  The internet can even seem a bit boring; the reason being that it’s no more than a tool to many of us. We’ve become used to its presence and it’s now the way many of us shop, find entertainment or chat to friends.  The internet offers a solution for many things in life and for business this particular tool should be an essential one.

Forget Blue Skies; Clouds are Better

There’s a massive range of software available – much of it in cloud computing form – that can offer almost limitless benefits to your business.  Key online software includes accountancy software, HR software and CRM software.  Many of these tools are available on free trial basis and with the online versions you don’t have the hassle of installing, updating and fixing the software if there are problems.  Using cloud based software can free up hard drive space and relieve you of the IT maintenance duties that in the past may well have kept you up all night!

The art of getting paid

One area of concern for any business, but particularly small businesses, is payment.  Clients can be strangely payment averse occasionally and this trait holds some rather unpleasant pitfalls for small or new businesses.  Large firms have often more room for manoeuvre in this case, but small firms need cash flowing in faster than it flows out.  Again, advances in technology have meant that it doesn’t matter how micro you are, you can still have access to major payment solutions.  These involve simple online card payment tools and mobile payment solutions.  In Canada one service, GoPayment, enables small traders to turn their mobile phones into a card reader and take payment on delivery, rather than several months and a couple of legal letters later.  It’s a simple solution that no small firm should be without.

Oh, yes, phones

Talking of phones, where would any of us be without the Smartphone?  These have taken over our lives and offer small businesses the opportunity to go truly mobile and stay flexible.  Of course it doesn’t matter what size of firm you run, without a smart phone you are doomed to failure.  OK, so that’s going a little far, you can still succeed in business without the latest model.  However, it’s surprising just how much time your phone can save and combined with simple tools such as GoPayment, mentioned above, a phone can be just about all you’ll need in the way of office premises.

Carlo Pandian is a freelance writer based in Toronto and blogs about small business, accountancy and technology covering everything from Mac accounting software to cloud apps. Despite tough economic times, small businesses are thriving.  Technology that allows them to be more flexible than larger competitors is a crucial part of this recipe for small, but perfectly formed, success.  From online accounting to mobile payment solutions, technology is driving change in the business world faster than ever before.  

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Starting Up A New Business – Great New Advice On Dave’s Blog

There is a new entry on Dave’s blog at this link.  He has received some valuable advice on starting up his own small business.  You can read it too on his blog.

 

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