Vision Statement

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Your vision;

Articulates your dreams and hopes for your business.
Reminds you of what you are trying to build.
Captures your passion.
Defines your purpose and values.
Should be your inspiration.
Determines your priorities.
Is a long-term view.
Defines the way the organization will look in the future.
Sets the direction for your business planning
Influences decision making and the way you allocate resources.
Is for you and the other members of your organization.

Your vision is not

A map to tell you how you’re going to get to the promised land
For just for one year or two
For your customers or clients although it can be shared with them
Owned by you alone.

Visions only work if you share them with others – spread the Power, spread the Purpose, spread the Passion.

Formal Definition – A vision statement is an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. See also mission statement. Courtesy of http://www.businessdictionary.com/